Charlie’s Soap is a Trusted Scent-Free Laundry Powder

No Scents Makes Cents — Charlie’s Soap Cleans to the Core, Economically 

Families are turning to this trusted, scent-free laundry powder to save money in the face of rising grocery

costs. 

Stoneville, NC (JANUARY 2024) – Though inflation is slowing, consumers are still seeing increasing sticker prices on essential household items from the grocery store.1 Purchasing a simple, yet effective laundry powder can help. With Charlie’s Soap Laundry Powder, a little goes a long way, increasing loads per bag. Plus, its natural formula meets the demand from consumers seeking cleaner products free from fragrances and other noxious chemicals.2 Charlie’s Soap Laundry Powder is clean, for life, helping families know that their cleanliness can be free from toxins and free from financial strain.


Charlie's Soap brings consumers a trusted, scent-free laundry powder that requires less product to achieve truly clean clothing. Most laundry detergents use fragrances that don’t really clean, only cover up dirt and grime, leaving an unpleasant residue and eventually requiring more washes per bottle. Charlie's Soap gets to the core of the dirt, making for clean clothes and linens the economical way. With Charlie’s Soap Laundry Powder, one load requires just one tablespoon of powder and costs only $0.20 per load.


“People are looking for products that stretch the dollar, and with Charlie’s Soap, a little will go a long way,” said Charlie’s Soap President Taylor Sutherland. “We are a family-owned and operated company going on four generations in business. We are one of the leading natural soap brands in the U.S. and it all comes back to our simple, safe, and effective formulations.”


Formulated with natural, biodegradable ingredients, Charlie’s Soap Laundry Powder is hypoallergenic, fragrance-free, residue-free, scientifically proven, Safer Choice Certified, and effective. This highly concentrated formula works with both high-efficiency and standard washing machines on all washer cycles and temperatures.


Charlie’s Soap Laundry Powder is free of dyes, parabens, harmful phosphates, or synthetic fragrances, and baking soda, zeolites, synthetic fragrances, odor blockers, dyes, brighteners, bleach, anti-foaming agents, essential oils, thickening agents, enzymes, and preservatives.


Charlie’s Soap Laundry Powder is available in sizes of 50 loads all the way to 300 loads. Charlie’s Soap products can be found in major retailers across the United States including at Kroger, Walmart, and Whole Foods and Amazon.com or online at charliesoap.com.

Charlie’s Soap is better for people, planet, and pocketbook. Charlie’s Soap is clean, for life.


About Charlie’s Soap

Founded in 1976 as an industrial cleaning solution, Charlie’s Soap is a family-owned business that creates effective household cleaning formulations that deeply detoxify the home without the use of fragrances, dyes, or other filler chemicals. Charlie’s Soap Laundry Powder, Laundry Liquid, Laundry Pre-Spray, and Kitchen & Bath Cleaner are all Safer Choice certified hypoallergenic, fragrance-free, residue-free, scientifically proven, and better for our people and planet.


Charlie’s Soap products can be found in major retailers across the United States including at Whole Foods, Kroger, Walmart, and Amazon.com or online at www.charliesoap.com or To find Charlie's Soap near you, please visit https://www.charliesoap.com/store-locator/

 

I was given the opportunity to interview Taylor Sutherland about Charlie’s Soap. Here is my interview:

1. What made you and your family decide to create this product line?

In 1976, my dad, Charlie, Jr., was making specialty oils for textile mills in North Carolina, and the oils were great for their purpose, but part of that process involved washing the oils off of the yarn that it was put on, AND NOTHING would remove the oils.  They tried everything, but before he gave up, he reverse-engineered his own oil and create a cleaner specifically for his oil.  It worked, and not just on that oil and those yarns, but any stain on any surface.  And a legacy was born.
 
2. What was the first Charlie’s Soap product that helped put the company on the map?
Back in the day, it was just "Charlie's Soap," a gallon of all purpose cleaner that was available only in one store.  But it was so popular, it would sell a pallet every other week.  But Dad wasn't a marketer, and just a tinkerer, so it stayed in that one store for over a decade.  Fast forward to 2007.  My brothers and I have branded it and put out a new product, a LAUNDRY POWDER, based on the same chemistry.  A blogger who specialized in talking all things cloth diapers recommended us to her fan-base, and it just blew up.  After that, Amazon picked us up, and Whole Foods expanded and other retailers followed.

 
3. What was the hardest part about making this line a reality?

Education.  People have been told for a hundred years that perfume = clean.  They haven't been told that perfumes are chemicals that have been left behind, and if you left something BEHIND, you can't have possibly cleaned the dirt AWAY.  So everyone is walking around all the time with perfumey B.O.  When you switch to Charlie's Soap, it might take a wash or 3 to dig through all that residue, but after that, it's nothing but clean, clean, forever...so you can get back to life.

 
4. Do you have any new products up your sleeve for the near future?

We are expanding our Pre-Spray size to be more competitively priced (32 oz for $9.99).  We're researching Charlie's Soap W/ Oxygen Bleach, and also a dishwashing tablet.
 
5. What would you most like consumers to know about Charlie’s Soap that will entice them to purchase  your products?
It's a new experience of clean.  We were born in the textile industry, not a focus group.  We are the perfect fit for traditional buyers looking for something a little safer and ecologically minded, and we're the perfect fit for natural buyers looking for something that cleans like the traditional brands.  We just take a new approach to cleaning that means don't leave ANYTHING behind that isn't supposed to be there.  That means your clothes, and even your washer, will last longer because they aren't gunked up with residues.